Facebook has set the standard for social networking outside of the great firewall, but a different set of rules apply inside of it. In China, RenRen is way ahead of its competitors, with 160 million registered users. It’s biggest competitor, Tencent’s Qzone, claims more registered users, but relies more upon usernames than true names and is slow to change.
RenRen is racing ahead and setting the standards for user interaction and monetization on Chinese social networks. Their model draws on both a healthy dose of Facebook copying and the unique characteristics of Chinese internet users, which can make it hard to grasp for social media observers outside of China.
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