Avinash Kaushik of Google dubs the practice of those still in the prehistoric age of measurement, HITS – How Idiots Track Success. Pun intended, hits to your website tell you nothing. Instead, change the game, change how you track success, get to know your customers and give them what they want and use your data to get there. At the end of the day he was driving home, if you know me as a customer, give me what I want.
China is becoming a new frontier of social media, with more and more advertising spending on the digital brand promotions. Within this yet to be fully explored marketing field one particular area is however much more matured than the rest, it’s Search Engine Optimization. It is the fundamental base channel of getting your information out into the digital space. This coming April 16-18th in SES Shanghai is coming back for yet another tour with an impress host of industry experts to share with you the latest trends, best practices and case studies of how your information can be optimized through search engine.
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