Avinash Kaushik of Google dubs the practice of those still in the prehistoric age of measurement, HITS – How Idiots Track Success. Pun intended, hits to your website tell you nothing. Instead, change the game, change how you track success, get to know your customers and give them what they want and use your data to get there. At the end of the day he was driving home, if you know me as a customer, give me what I want.
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