Avinash Kaushik of Google dubs the practice of those still in the prehistoric age of measurement, HITS – How Idiots Track Success. Pun intended, hits to your website tell you nothing. Instead, change the game, change how you track success, get to know your customers and give them what they want and use your data to get there. At the end of the day he was driving home, if you know me as a customer, give me what I want.
China is becoming a new frontier of social media, with more and more advertising spending on the digital brand promotions. Within this yet to be fully explored marketing field one particular area is however much more matured than the rest, it’s Search Engine Optimization. It is the fundamental base channel of getting your information out into the digital space. This coming April 16-18th in SES Shanghai is coming back for yet another tour with an impress host of industry experts to share with you the latest trends, best practices and case studies of how your information can be optimized through search engine.
Kai-Fu Lee, InnovationWorks founder and former Google China President, just posted the foreword to his autobiography, “Why Don’t We Agree to Disagree.” It’s worth reading in its entirety, but here’s what stands out to me.
Kai-fu Lee strikes me as similar to Barack Obama in character: brilliant, charismatic, and a cross-cultural icon. Both are deep believers in compromise, but now disillusioned after a series of setbacks.
It was exhausting to see my hard work in four years crumble in one day. My four-year tenure as President of Google China was the most exhilarating experience – hiring 700 brilliant and dedicated people and rallying them to compete against the 7000-person Baidu, China’s largest search engine; developing a Silicon Valley culture yet localizing it to fit in China; bringing Google China market share from 10% to 35% while Yahoo, eBay, AOL and other Internet giants gave up their China ventures…
The Android Market is currently blocked in China, presumably by the Great Firewall. It may be temporary, but we tested it with different devices the result is always the same: connection expired. Blocks in China always come without official public notification.
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