Avinash Kaushik of Google dubs the practice of those still in the prehistoric age of measurement, HITS – How Idiots Track Success. Pun intended, hits to your website tell you nothing. Instead, change the game, change how you track success, get to know your customers and give them what they want and use your data to get there. At the end of the day he was driving home, if you know me as a customer, give me what I want.
iResearch has published their July monthly research results for group buy sites in China, including rankings of top 10 sites in 3 main categories: 1) average daily uniques, 2) monthly visits, and 3) conversion rates. Overall, the number of group-buying users grew to 27 million users, a 1.4% increase from the previous month.
Taobao Ju is #1 in terms of daily uniques and monthly visits, further proof of Taobao’s pole position in e-commerce.
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