Sora Aoi's Weibo Page

Japanese porn star Sora Aoi 蒼井そら appropriately opened her Sina Weibo account on Chinese Singles Day (November 11th, 2010). She now has 950,000+ followers and is gaining explosively at a rate of over 10,000 per day. Let’s study some Chinese social media lessons from a Japanese porn star.

Sora Aoi first rose to online fame when a Chinese netizen discovered her account on Twitter and shared to Sina Weibo: “Do you want to be face to face with Sora Aoi? Then go on Twitter, can’t get on twitter? Then send email to mytwitterclient@gmail.com, it has auto reply.” Clearly, not all Chinese netizens who leap the Great Wall are political dissidents.

After a flood of Chinese followers found her on Twitter, Sora Aoi decided to join Sina Weibo. In her first six hours, Sora Aoi gained 130,000+ followers, exceeding her numbers on Twitter. By the end of the first day, her followers reached 220,000.

“中国的朋友们你们好,我是苍井空。十分高兴能和大家见面。我在新浪的微博正式开通了,希望今后能通过新浪微博和大家交流,还请大家多多关照。”

“Hello to all Chinese friends, I’m Sora Aoi. Very pleased to meet you all. I have officially opened my Sina Weibo account, hopefully through this account we can get to know each other well. ” – Sora Aoi

Her first Weibo post, was RTed 47699 times, and commented upon 32196 times in 24 hours.

Loved by Chinese Police Too

And last week a new Sora Aoi discovery set Weibo abuzz: the official Weibo account of a local police station in Dalian follows exactly one person: Sora Aoi. So even the saga of Sora Aoi is a little subversive in its own way.

In a country where porn is illegal, Sora Aoi’s presence is controversial but also extremely popular. In fact, more and more foreign stars–of all professions, but especially Taiwanese pop stars–are using Weibo to connect to an eager mainland Chinese audience.

Social Media Lessons from a Porn Star

Sora Aoi's Chinese Calligraphy, written at her fans' requests.

Sora Aoi has gone all the way on Weibo. And corporates seeking popularity on Sina Weibo should engage their fans as well as she does. She entertains but never spams. She broadcasts but also listens and engages. Lastly, her posts are clearly authentic–clearly her–rather than a hired PR gun.

I know Chinese don’t understand Japanese.so I try to write in English.but when I wrote in Japanese, I can’t translation in English. SORRY!!

Many celebrities view Weibo as a one-way channel of communication, but Sora Aoi interacts with her fans in ways that win their continued loyalty.

1. Expressing respect for Chinese culture. Sora Aoi gained popularity when she appealed to followers on her Twitter account to donate to those hit by the deadly earthquake in Qinghai Province, China in April 2010.

2. Regular updates on the results of her Chinese studies. Left is an image of her calligraphy, with each Chinese term written at a fan’s request.

3. And of course, photos are a daily necessity. As I’m writing this now, she has posted a photo of herself in a bubble bath (content that’s too risqué gets censored on Sina Weibo).

4. Most recently Sora Aoi announced in Weibo that her first official Chinese song is in production, slated to be released today, January 20th. Here’s a short video documentary of the production for her fans.

There are tens of thousands of porn stars out there, but no other has near a million fans on Sina Weibo. Sora Aoi has clearly made the most of her opportunity.

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  • Anonymous

    Great stuff.

  • hihihi

    The lonely Chinese guys.

  • http://twitter.com/ericwang215 Eric Wang

    the words 达菲鸡,means masturbation.LOL

    • Rex

      haha, the three characters have the same pronunciation with “masturbation” – wondering why she puts it there , a joke???

      • 11

        it is the same pinyin, but not the exact same characters in Chinese. Probably she didnt know it

  • Anonymous

    It’s classic, I would just say this is a very good practice for all movie, TV, entertainment stars to learn how better engage with fans online and respect the followers they have.

  • http://twitter.com/DieterJakob Dieter Jakob
  • http://twitter.com/DonSunny46664 Sunny Ye

    For a bit update: Sora Aoi now has over 1.6million followers in Weibo, and her first Chinese song with music video came out yesterday, and most probably due to the sexual contents in it, it is now deleted off Youku.com.

  • http://www.facebook.com/people/Oznur-Pakize/100001709767250 Öznur Pakize

    In completely unrelated news, how many of you have ever posted a prompt just so you could fill it yourself? redtube

    (The spanking prompt was someone else, I swear to God.)

  • http://profiles.google.com/msue584 ming sue

    1.6 its no big deal because there are tons of 3 or 4 millions star on there…
    well i guess being a porn star is pretty easy to get attention

  • http://twitter.com/misaxi misaxi

    Insightful report. The key of her success due to showing up frequently, listening carefully, and engaging actively.
    I guess Aoi Sora find a new career when she retired from current role – social media consultant. LOL

  • Anonymous

    When do I sign up?

    Mark at http://www.idgconnect.com/blog

  • Marcus

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  • Anonymous

    She is looking really gorgeous and wonder. Its true that there are amount of porn star out there. But no one  entertain their friends as Sina weibo entertaining.
    London escorts

  • Anonymous

    This is a classic, just want to say it’s a very good practice for all films, TV, entertainment stars to learn how to improve the participation of fans online and meet their fans.
    Sexy Games

  • http://www.webcamporn.mobi/ save_me_from_iphone_porn

    Porn stars are a hit but a Chinese porn star?! Now that’s hot… Sent from my iPhone